Narrative factsheet

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Reception Theory

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  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).    1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?  Preferred: Reebok accepts everyone for who they are. negotiated: Everyone can shop at Reebok. oppositional: Reebok are siding with gang violence  2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred: Creating a joke can possibly attract more customers Negotiated: If  you don't go Specsavers this is what will happen to you. Oppositional: Mocking someone who is blind. Part 2) Reception theory factsheet #218  Use our extremely useful A Level Media Factsheet archive to find  Factsheet #218  Spotlight on Stuart Hall: Encoding, Decoding and Reception Theory . Read the factsheet and complete the follo
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David Hesmondhalgh’s ‘The Cultural Industries’

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