Reading an image-Media codes
Technical: Camera work/Photographic: the producer decided to place fifty cent facing the camera as it creates some standoffish atmosphere. This may be done to show how in the past fifty cent could have been standoffish. Lighting: Fifty cent is placed in a position where the audience can only see his face and his scars on his shoulder. This may be done to create an image that he is proud of himself. Editing: The producer has edited finger prints in the background of the writing 'I am what I am'. This may be done to show how even though fifty cent has been in jail through out his life, Reebok is still open to sponsor fifty cent. Written or verbal codes: Written or verbal codes involve the words selected for the media product and what they communicate Language/words: All the letters 'o' are filled in. There are 8 coloured 'o' and fifty cent was shot 8 times. Furthermore the font used for the phrase 'I am what I am' is similar to a graffiti font. This