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Introduction to Feminism

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project?   After experiencing sexual harassment herself, Laura realised that women everywhere face normalised sexual harassment. In an effort to raise awareness this behaviour, Laura launched a project where women can share their experiences of sexual harassment. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies?  Yes because they  still are oppressed. 3) Why was new technology essential to the success of the Everyday Sexism project? You can voice your opinions  on the internet 24/7. 4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I think that in the future  it would be better and they would not need Everyday Sexism because many people now know about and enc
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Representation: blog tasks

Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies?   The word representation itself holds  a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?   They took 2 pictures where no one was drinking except for her and they used this to label her with a drinking problem. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When analysing representations, it  is always essential to question who is creating them, and why. All media products have a specific function which will impact on the representations they construct. Producers will conside
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Advertising: Postcolonialism blog tasks

  Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?   From the 16th  century onwards, European countries  effectively got into a race to see how  many undiscovered lands they could  conquer first, and by ‘undiscovered’ I  mean, ‘countries where the indigenous  population didn’t have good enough  weapons to fight back’. 2) Now look at the second page. What is postcolonialism?  The process of decolonisation  gathered speed in the 20th Century  and with it, many of the attitudes associated with colonialism began to  be challenged. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Postcolonial melancholia-sadness about losing the power and the empire. 4) What is 'othering'? view or treat (a
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Industries: Ownership and control blog tasks

  Media conglomerate research 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate. Yes I do agree that governments should stop conglomerates from becoming too much dominant. This is because they can control what the media see's and hears, therefore it would be suitable for audiences to hear out other media stories as there is always two sides to everything. However having too many media stories can make it so that it can becoming daunting for the reader and sometimes they will not believe what they read/hear. Media Magazine reading and questions Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our  Media Magazine archive , click on  MM52  and scroll to page 9 to read the article  'Two Key Concepts: The Relationship Between Audience and Institution' . 1)  Briefly describe the production, promotion
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MIGRAIN 3 Assessment - Learner response

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW:  Attempting to analyse unseen media products in relation to gender. EBI; No specific theory or subject terminology referenced which reinforces the amount of missing blog work knew this content. LR: See blog. MARKS: 8/20, D 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 1- 3/8: I haven't linked any point to any theorist. I could have wrote about different camera angles and how the female is looking up into the camera and how the male is looking directly at the camera showing he is addressing us as an audience. Furthermore I could have written about how the men's product is a lighting bolt connotations of fearless and strong whereas the female product is simply ju
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Representations of women in advertising

  1) How does Mistry suggest advertising has changed since the mid-1990s?  Advertising has changed through empowering women and balancing the female and male roles in advertisement. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  Sexualising women, treating them like objects. They also related  images  of females being viewed as housewife's and cleaners making it seem impossible for females to dream to do the same jobs as men. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? It creates a fake perception of women and it makes it seem like how they should do their best to look the best for their husband. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? The male gaze refers to how men look at females sexually. The theorist that this refers to is Mulvey. 5) How did the representation of women change in the 1970s?  The 1970s was evolutionary for w
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Feminist theory - blog tasks

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  Pan Am, first broadcast on ABC in 2011, In her music video for the song ‘Why Don’t you Love Me’ Beyoncé 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?     3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments of feminism are no longer needed. Third wave feminism – Was a movement that redefined and encouraged women to be dominant and sexually assertive. 1) How does the writer suggest gender performativity is established from a young age? through media. 2) What does the phrase 'non-binary' refer to and how does it link to Butler's theo
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