MIGRAIN 3 Assessment - Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:

 Attempting to analyse unseen media products in relation to gender.

EBI;

No specific theory or subject terminology referenced which reinforces the amount of missing blog work knew this content.

LR:

See blog.

MARKS:

8/20, D

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1-3/8: I haven't linked any point to any theorist. I could have wrote about different camera angles and how the female is looking up into the camera and how the male is looking directly at the camera showing he is addressing us as an audience. Furthermore I could have written about how the men's product is a lighting bolt connotations of fearless and strong whereas the female product is simply just a shoe

2-5/12:  I could have used  Excellent and accurate understanding of the theoretical framework with Excellent knowledge and understanding of the influences of the social and cultural context while using Consistent highly appropriate use of subject specific terminology throughout.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

-reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’.

-The Carolina Herrara adverts reinforce Mulvey’s idea of the ‘male gaze’ – that the media is constructed for the pleasure of a male audience.

-The Carolina Herrara campaign reinforces Liesbet van Zoonen’s ideas regarding the media and patriarchal dominance.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Mulvey’s idea of the ‘male gaze’ – that the media is constructed for the pleasure of a male audience.

 The fact that on the advert the female has her leg revealed and put in a submissive position besides a man's foot. This could be interpreted that she was put in this position to be looked at by males.

  

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

I need  to identify more theorists.

I need to work on how things are communicated with MISE-EN-SCENE

I need to work on  having enough media language.