Taylor Swift: Language and Representations blog tasks

 Narrative


Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions: 

1) Why is Taylor Swift re-recording her earlier albums? 

Swift wants to stop being restricted by a record label and start presenting herself as an independent artist.

2) Why did Taylor Swift choose to make the short film 'All Too Well'? 

Taylor swift  thought she could do more in the industry and trusted herself to make a good short film, therefore she wanted to explore new facets of media.

3) What other examples are provided in the article of Taylor Swift using media to construct her own image? 

Re-release of albums, producing short films. Since the original release of Red all the way back
in 2012, Swift has been forced to control virtually every aspect of her public image.

Taylor Swift textual analysis

Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media. 


1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?
Male gaze, Taylor swift uses pictures of herself half naked. This may be to promote some male audiences as all of her audience is female.


2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions? 

Many interactive buttons majority of which lead the consumer to shops and merch. All the interactive button are covered in boxes intriguing the consumer in order for Taylor swift to make some money.

3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented? 

Taylor swifts twitter page just promotes her products. like her songs and tours. Majority of the posts are socially oriented. 

4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?  

All of her pinned posts are posts promoting products. This is interesting as when you click on her profile only three posts stand out.


5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.

Some social medias Taylor swift acts like a human being and doesn't have any pormotion. Doing this allows for relationship between the consumer and Taylor swift.

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