Influencers and celebrity culture: blog tasks

 1) Media Magazine reading


Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions:

1) How has YouTube "democratised media creativity"?

The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers’
(producer-consumers).


2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? 



3) How do influencers reinforce capitalist ideologies? 



4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality? 



5) What are the arguments for and against regulating online content such as YouTube?



6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online media debates? 



7) How can Gauntlett's ideas around identity and audience be applied to YouTube and influencer content?



8) What is YOUR opinion on celebrity influencers? Are they a positive, democratic addition to the contemporary media landscape or a highly constructed product promoting hegemonic capitalist ideologies?   

Given that YouTube is a wide spectrum of people some who think there views and political opinions  are correct.


2) How to build a social media brand: case study


1) What are the different ways celebrities manage their social media accounts? Give examples. 
more than likely handled by a social media manager.

2) Why is 'voice' important in celebrity social media content and what examples are provided? 
Much like a distinct brand voice helps companies stand out from the crowd, the same can be said for the tone and personality of a celebrity on social media.

3) What different goals may celebrities have for their social media accounts? 
 assist with copy and branding

4) What types of content can be found from celebrity social media posts? 
Celebrity” snapshots. Slice of life” content. Behind-the-scenes content Heartwarming and inspirational content


5) How does social media allow influencers to interact with fans? Give examples.  
Beyond likes and retweets, celebrities can drive engagement and interact with fans simply by asking questions.



3) Guardian article: Social media harming young people


1) What did the YMCA's report suggest about social media content and celebrity culture?  
Ideals of physical perfection were also said to be driven by celebrity culture, with 58% of 11 to 16-year-olds identifying it as the main influence.

2) What examples are provided of how this can have a damaging effect on young people? 
they pressurise young people to meet unobtainable body-image standards.
increasing pressure on youngsters to look perfect in their online lives

3) What is YOUR opinion on this topic? Do you feel social media is dangerous to young people? Should age restrictions be enforced? Explain your answer. 

I feel like social media can be dangerous for young people because they can be exposed to so much so early. Things like shooting killings and inappropriate content should  be monetised and shouldn't be shown to child until they are 16 years old. 



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