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Taylor Swift: Language and Representations blog tasks

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Swift wants to stop being restricted by a record label and start presenting herself as an independent artist. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor swift  thought she could do more in the industry and trusted herself to make a good short film, therefore she wanted to explore new facets of media. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-release of albums, producing short films. Since the original release of Red all the way back in 2012, Swift has been forced to control virtually every aspect of her public image. Taylor Swift textual analysis Work through the following tasks to complete yo...
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Reception Theory

Image
  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice).    1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?  Preferred: Reebok accepts everyone for who they are. negotiated: Everyone can shop at Reebok. oppositional: Reebok are siding with gang violence  2)  What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work? Preferred: Creating a joke can possibly attract more customers Negotiated: If  you don't go Specsavers this is what will happen to you. Oppositional: Mocking someone who is blind. Part 2) Reception theory factsheet #218  Use our extremely useful A Level Media Factsheet archive to find  Factsheet #218  Spotlight on Stuart Hall: Encoding, Decoding and Reception The...
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Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1 ) How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  3) How do influencers reinforce capitalist ideologies?  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  5) What are the arguments for and against regulating online content such as YouTube? 6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online m...
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