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Showing posts from October, 2024

Influencers and celebrity culture: blog tasks

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1 ) How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity, with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers’ (producer-consumers). 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  3) How do influencers reinforce capitalist ideologies?  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  5) What are the arguments for and against regulating online content such as YouTube? 6) How can Hesmondhalgh and Curran & Seaton's ideas be linked to online m...

Taylor Swift: Language and Representations blog tasks

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Swift wants to stop being restricted by a record label and start presenting herself as an independent artist. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor swift  thought she could do more in the industry and trusted herself to make a good short film, therefore she wanted to explore new facets of media. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-release of albums, producing short films. Since the original release of Red all the way back in 2012, Swift has been forced to control virtually every aspect of her public image. Taylor Swift textual analysis Work through the following tasks to complete yo...

Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson?   Spotify or Snapchat – but is also makes it   next to impossible to stop spam, abuse or the   trading of images of child abuse. 2) What are the negatives or dangers linked to the development of the internet?  Extremists and radicals   can use the network to try to influence people  to join their cause, and fraud, scams, rip-offs   and malicious software are everywhere. 3) What does ‘open technology’...