Public service broadcasting

 1) Look at page 3. Why is it a critical time for public service broadcasting? 

 It is a critical time for PSB because times are rapidly changing and people are discussing whether in the generations PSB would have the same outlook it has on people today. 

2) Read page 4. How has TV viewing changed in recent years? 
 
Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services.
3) Still on page 4, what aspects of PSB do audiences value and enjoy? 

Trustworthy news and programmes that show different aspects of UK life and culture.
4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

On average, over three hours of live broadcast TV each day and over half of that is to the PSB
channels.
5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

Collectively, they provide audiences with approximately 32,000 hours of new UK content in a wide range of subjects, including news, current affairs, drama and children’s programmes. This far outweighs what is available on other commercial broadcast channels and the global streaming services.
6) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

By an average rate of 3.8% per year (compound annual growth rate or CAGR2) equivalent to
approximately £325m.
7) Read page 6. What services increasingly play a role in our media lives in the digital age? 
A range of other media services, including commercial broadcasters like Sky and on-demand services
like Netflix, extend the choice of content available to audiences.



1) What does the report state has changed in the UK television market in the last 20 years?

The proliferation of channels has reduced the market share of the public service broadcasters – the BBC, ITV, Channel 4 and Channel 5 – although they have largely retained their prominence and developed portfolio services. Sky has emerged as a major force, 
2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

Public service media should not be regulated simply in relation to the impact of their content and services on the wider media market. 
3) What does the report say about the BBC?

The BBC is the most important part of the television ecology, but the model of universality underpinning its public service credentials is under threat. The BBC has been contracting in real terms and it is hard to sustain the case that it is damaging competitors.
4) According to the report, how should the BBC be funded in future?

The BBC should continue to provide mixed programming and cater to all audiences as well as competing with other broadcasters to produce high quality programmes. The BBC needs to demonstrate further commitments to creative ambition and to address shortfalls in specific areas, for examples its services to BAME audiences, its relationships with audiences in the devolved nations, its institutional commitment to impartiality and its willingness to embrace new types of collaborative partnerships.
5) What does the report say about Channel 4?

Channel 4 occupies a critical place in the public service ecology – supporting the independent production sector and airing content aimed specifically at diverse audiences
6) How should Channel 4 operate in future?

Channel 4 should not be privatised.
Channel 4 should significantly increase its provision for older children and young adults 
Channel 4 should continue to innovate and experiment across different platforms and it should aim to arrest the fall in the number of independent suppliers that it works with 
7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?
We believe that the growing contribution to a digital media ecology made by these cultural institutions should be boosted by a specific public intervention.


Final questions - YOUR opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?
 Yes, the particular reason for this is that everybody knows that the whole purpose of the BBC is educate people. Furthermore the BBC has been a reliable source of information for quite some time.

2) Is there a role for the BBC in the 21st century digital world?

 
 Yes and no. This is because there are many competitors that do the same thing as the BritishBroadcastingChannel however some may rely on the reliability of the BBC. 
3) Should the BBC funding model (licence fee) change? How?

No , I don't believe that the BBC funding model should change because when the BBC funding model lowered price. It was proven that there was a drastic drop in money coming in for the BBC.



























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